Blippar is an augmented reality mobile app for iOS and Android devices (Windows on the way).
Upon opening the app and holding the phone up to visual ‘markers’, traditional print media, advertising and real-world objects can be recognised and instantly jump to life with exclusive content and interactive opportunities. Users can literally ‘pull’ information, entertainment, offers and augmented reality 3D experiences out of the world around them, simply by holding their phone up to a marker. No clicks, no delays – just instant gratification.
For instance, an artist could have links to their website, social pages, and streaming music come up if the user points Blippar at their CD cover. Or a food brand could have a recipe book appear that showcases all the different uses for the ingredient.
A differentiator for Blippar against other AR apps is that it caches all live campaigns into the app as soon as the person open it for the first time. This way, users can still experience AR without a data connection - perfect for subway campaigns. Beyond that, it doesn’t require additional downloads or app updates to run each campaign. It simply refreshes the content each time you open the app.
Blippar’s clients include Heinz, Wrigley’s, Kit Kat, Asos, and many more. The majority of its campaigns have been in UK where its headquartered, however it is currently ramping up its sales efforts in the US.
For more information, visit Blippar.com.
Last night I went out to The Knitting Factory in Brooklyn to check out the NYC Music Demo night. Great event, here are the companies that demoed:
In their words:
House Party makes it easy to have a party in your own home and get exclusive access to awesome products for you and your friends. We provide the fun, you provide food, your friends and feedback and promise to have an amazing time.
Our parties are sponsored by the brands you love. By hosting, you and your guests get to try their products and receive an incredible Party Pack chock full of goodies! You don’t pay anything or sell anything. It’s a no-pressure party. Just tell us what you and your guests think.
House Party collects location, social, income, interest, family, and other data points to ensure the host is a good fit for the brand.
Brands on board at present include Playstation, HGTV, Huggies, Johnsonville, Dole, Courvoisier, and more.
To learn more, go to HouseParty.com.
Video is on the rise - big time. Youtube dominates the market, however even with its re-design it’s pretty poor at discovery. Social networks spark virality, however offer a terrible viewing experience due to all the non-video clutter.
Although neither offer formal ad opportunities at present, they’ll ultimately be able to increase views, interaction, and virality as both platforms have built social into the core of their products.
i strongly encourage everyone to play around w/ both products and see what you think. Shelby’s strength is its social curation and any screen compatibility, allowing users to pull videos from their Facebook, Twitter, and Tumblr feeds.
In addition to social, VHX offers a list of non-social channel including Boing Boing, Buzzfeed, and more. It also allows users to create and embed playlists making it a great solution for blog content.
Also, if you’re looking for music videos, the founder of VHX hacked together a Pandora for music videos called Music Video Genome. They don’t promote it, so it’ll be our little secret, okay?
In conclusion, video curation is the future of content and will continue to eat up market share of people’s online viewing time in the coming years. These two players are ahead of the curve and are definitely something to keep an eye on.
20 of Ogilvy’s finest digital thinkers headed to General Assembly yesterday to talk to 5 companies - Piictu, Rent the Runway, Movable Ink, 140 Proof, and Contently. It was the beginning of what we hope to be a long relationship w/ GA and the companies call it their headquarters.
Went to visit our friends at Shapeways today for an office tour and product showcase. Here’s some of the products they had lying around.
To design and print your own 3D stuff, go to shapeways.com
The following list is from Betabeat - a solid online publication that provides the best coverage of the NYC tech scene. Click here to read this article in full. I’m only re-posting the startup overviews.
Entrepreneurs Roundtable Accelerator is a seed stage incubator based in New York City that just accepted its 2nd class of startups. Here is the complete list of startups:
Appy Couple lets you quickly, easily, and affordably create a gorgeous mobile app to share all the excitement of your wedding with invited guests. The Appy platform populates a mobile app in real time, and includes features like picture uploads, virtual champagne, countdown, and geolocation.www.appycouple.com
Cinchifieds is the world’s simplest marketplace. Users catalog what they’re interested in buying or selling, and Cinchifieds does all the work, delivering matches directly to you. Cinchifieds makes buying and selling a cinch.www.cinchifieds.com
Dibsie makes it easy to find, organize and discover products online by integrating social networking with powerful search capability. Dibsie streamlines the process for discovering and sharing products by allowing users to search thousands of retailers and brands, then bookmark favorites for sharing through a mutually-curated catalog.www.dibsie.com
LocalBonus allows consumers to use their existing credit and debit cards as their loyalty card at local merchants and gives merchants an easy way to deploy a rewards program to build customer loyalty.www.localbonus.com
Pictorious is a photo-sharing game that creates a fun way to explore the world, meet new people and earn awesome rewards and prizes. Pictorious also helps brands and merchants engage with and attract customers.www.pictorious.com
ShareRebate is a referral tool that helps mobile app developers get more downloads. The referral tool seamlessly integrates into any mobile app and starts to offer users of the app rewards for recommending the app to friends and family.www.sharerebate.com
Stray Boots turns the walking tour on its head through its cell phone-guided, interactive urban games in cities throughout the U.S. Stray Boots curates the games and delivers them to customers’ phones via its proprietary software, taking urban explorers on an adventure that’s more fun, engaging and flexible than other ways to explore the city.www.strayboots.com
Stylyt is redefining the way fashion brands acquire loyal fans. Partnering with contemporary and boutique brands, Stylyt launches collaborative fashion design campaigns that allow any user to customize an item in a collection, vote on user entries and even choose the winning design entry to be manufactured and sold.www.stylyt.com
Wizpert is a real-time platform that instantly matches people who need advice with experts who are qualified to provide it on a wide range of topics from parenting to relationships and nutrition. Wizpert offers immediate access to a simple, helpful form of human communication. Talking. www.wizpert.com
WowWombat is an event sponsorship marketplace that provides an easy way for businesses to find and interact with their target audience. A business selects events to sponsor based on the demographics they want to reach and scale they can afford—while event organizers post event details to receive sponsorship.www.wowwombat.com
Foodspotting in restaurants. Not just for customers anymore…
Foodspotting Trends: Foodspotting in the kitchen. Check out our spotlight on Chef Derek Simcik of Atwood Cafe in Chicago…
Photo by Chris Connolly
Everyone’s familiar with email, the cost-effective channel that brands are shifting more and more budget to each year. While it isn’t the sexiest weapon in the marketing arsenal, there’s a few new players in the space looking to spice things up a bit - Sailthru and Movable Ink.
Movable Ink’s app allow users to stream live content into their emails. Every time someone opened opens an email, their technology serves live content based on the time, recipient’s locations, social context, and your business rules - increasing the emails relevance and context for every user.
The dynamic content can include:
And can be optimized in real-time for:
Such functionality has a wide variety of use cases. In particular, its great for flash deals site, retailers w/ multiple locations, and event marketing. For sample executions and inspiration, you can check out their case study and demo page.
The company was founded in October 2010, and is based at General Assembly in NYC. Their client list includes: StarStreet, Daily Candy, Redeemio, GroupMe, and many more.
Founded in June 2008, Sailthru is an API based Email service provider focused on improving email open and click-through rates through behavioral tracking.
It does this by tracking what products and content each subscriber is browsing and purchasing on the publisher’s website, mobile app, and in emails, and then dynamically generating email content based on the collected data.
So for a retailer, if a subscriber is only clicking on and purchasing shoes, Sailthru will tailor the email to only include content about shoes. While for a publisher, if I subscriber is only reading content about startups, then it will only deliver them emails with content about startups. It tailors emails in this way for every subscriber within one template, eliminating the hassle of segmentation for the advertiser.
Sailthru technology can be plugged into any content management system with any data in as little as a day, and will optimize itself in real-time as user’s interact. It is most effective for marketers with large existing data sets, and its value increases over time.
Clients have seen open rates increase by 15%, while decreasing their email build times by 90%. The data can also help drive incremental advertising revenue as targeting email display ads can be served at a premium. Sailthru’s current client roster includes HuffPo, Business Insider, Fab.com, flavorpill, Thrillist, and more.
Sailthru is based in NYC and has received over $9 million in funding by big-name investors.
NYC-based Blueprint Health, a health-focused member of the TechStars Network, is announcing its inaugural class of startups today. The Winter program, which begins on January 9th, will be taking place in a 12,000 square foot loft in SoHo that will be shared with the Health 2.0 NYC team starting later this month. Part of the loft may also be turned into a co-working space for other healthcare-focused area entrepreneurs.
5 O’Clock Records (Draper, UT)
Led by Matthew Cottrell, 5 O’Clock Records helps doctors reduce phone calls by direct requests for medical records from health insurance companies, lawyers, and others to a website where the requester can submit request information, verification, and pay for the request with a credit card. Matthew is a serial healthcare entrepreneur who previously founded MediConnect.net, grew the business to $22 million revenue and sold it to private equity firm.
AHEAD Research (Baltimore, MD)
Led by Craig Monsen and David Do, AHEAD Research helps care management companies reduce call times by implementing triage best practices and large-scale data analysis of medical information. Craig and David are both Johns Hopkins medical school students and Ruby programmers. Craig designed and built a computer-based system for the diagnosis of heart disease using an electronic stethoscope, while David built a handheld device for blind people to detect people in their environments using a thermal camera.
AidIn (Boston, MA)
Led by Russ Graney and Michael Galbo, AidIn makes discharge planning easy by creating an online system to manage discharge planning coordination and billing with nursing agencies. Russ previously founded and led a high-performing charter school in Brooklyn and Michael previously started a company that converted waste into hydrogen and was a semi-finalist in MassChallenge.
iCouch (Shanghai, China)
Led by Brian Dear and Jessica Dear, iCouch provides a platform for counselors to conduct video counseling sessions and manage the billing process. Brian is a self-taught iOS and Rails programmer and creator of ClassCloud, a cloud-based classroom management system. Jessica has been a private practice counselor for over five years.
InquisitHealth (Secaucus, NJ)
Led by Ashwin Patel and Brijesh Patel, InquisitHealth connects recent and experienced patients to new patients based on medical procedure, surgery or treatment. Ashwin has a PhD from the Wharton and is an MD candidate from Weill-Cornell Medical College. Brijesh is experienced in web development, information architecture and product management.
Meddik (Philadelphia, PA)
Led by Tim Soo and Ben Shyong, Meddik is a search engine for health that ranks results based on a user’s symptom set, clinical attributes, and demographics. Tim is a Penn medical student and programmer who built Invisible Instrument, a Wiimote & iPhone gestural-based instrument that won an MTV Award. Ben is a Web-developer and programmer, having built a real-time transit tool for the Philadelphia transit system and started a bubble-tea restaurant.
Patient Communicator (New York, NY)
Led by Jeff Novich, Patient Communicator is a practice management solution that will help providers reduce phone calls related to refill requests, payment, and appointment scheduling. Jeff is serial entrepreneur, having previously founded an education start-up and a cab sharing iOS app, and has a computer science and physic degrees from Johns Hopkins and an MS from Columbia.
Procured Health (Dubai, UAE)
Led by Hani Elias and Will Danford, Procured Health will reduce hospital costs by improving medtech product evaluation and purchasing. Hani is a founding member of McKinsey’s Center for US Health System Reform, a Soros Fellow and holds a BA, JD and MPH from Harvard University. Will has led development of Facebook and ESPN mobile applications for the new Windows OS.
Needl (Minneapolis, MN)
Led by Rashaun Sourles and Michael Winikoff, Needl is a Q&A web platform that connects healthcare professionals to industry vendors. Previously, Rashaun spent 7 years in pharma sales at J&J and earned the “President’s Circle” designation, putting him in the top 10% of J&J reps worldwide based on sales. Michael previously started a technology consultancy focused on graphic design.