The following list is from Betabeat - a solid online publication that provides the best coverage of the NYC tech scene. Click here to read this article in full. I’m only re-posting the startup overviews.
Entrepreneurs Roundtable Accelerator is a seed stage incubator based in New York City that just accepted its 2nd class of startups. Here is the complete list of startups:
Appy Couple lets you quickly, easily, and affordably create a gorgeous mobile app to share all the excitement of your wedding with invited guests. The Appy platform populates a mobile app in real time, and includes features like picture uploads, virtual champagne, countdown, and geolocation.www.appycouple.com
Cinchifieds is the world’s simplest marketplace. Users catalog what they’re interested in buying or selling, and Cinchifieds does all the work, delivering matches directly to you. Cinchifieds makes buying and selling a cinch.www.cinchifieds.com
Dibsie makes it easy to find, organize and discover products online by integrating social networking with powerful search capability. Dibsie streamlines the process for discovering and sharing products by allowing users to search thousands of retailers and brands, then bookmark favorites for sharing through a mutually-curated catalog.www.dibsie.com
LocalBonus allows consumers to use their existing credit and debit cards as their loyalty card at local merchants and gives merchants an easy way to deploy a rewards program to build customer loyalty.www.localbonus.com
Pictorious is a photo-sharing game that creates a fun way to explore the world, meet new people and earn awesome rewards and prizes. Pictorious also helps brands and merchants engage with and attract customers.www.pictorious.com
ShareRebate is a referral tool that helps mobile app developers get more downloads. The referral tool seamlessly integrates into any mobile app and starts to offer users of the app rewards for recommending the app to friends and family.www.sharerebate.com
Stray Boots turns the walking tour on its head through its cell phone-guided, interactive urban games in cities throughout the U.S. Stray Boots curates the games and delivers them to customers’ phones via its proprietary software, taking urban explorers on an adventure that’s more fun, engaging and flexible than other ways to explore the city.www.strayboots.com
Stylyt is redefining the way fashion brands acquire loyal fans. Partnering with contemporary and boutique brands, Stylyt launches collaborative fashion design campaigns that allow any user to customize an item in a collection, vote on user entries and even choose the winning design entry to be manufactured and sold.www.stylyt.com
Wizpert is a real-time platform that instantly matches people who need advice with experts who are qualified to provide it on a wide range of topics from parenting to relationships and nutrition. Wizpert offers immediate access to a simple, helpful form of human communication. Talking. www.wizpert.com
WowWombat is an event sponsorship marketplace that provides an easy way for businesses to find and interact with their target audience. A business selects events to sponsor based on the demographics they want to reach and scale they can afford—while event organizers post event details to receive sponsorship.www.wowwombat.com
Everyone’s familiar with email, the cost-effective channel that brands are shifting more and more budget to each year. While it isn’t the sexiest weapon in the marketing arsenal, there’s a few new players in the space looking to spice things up a bit - Sailthru and Movable Ink.
Movable Ink’s app allow users to stream live content into their emails. Every time someone opened opens an email, their technology serves live content based on the time, recipient’s locations, social context, and your business rules - increasing the emails relevance and context for every user.
The dynamic content can include:
And can be optimized in real-time for:
Such functionality has a wide variety of use cases. In particular, its great for flash deals site, retailers w/ multiple locations, and event marketing. For sample executions and inspiration, you can check out their case study and demo page.
The company was founded in October 2010, and is based at General Assembly in NYC. Their client list includes: StarStreet, Daily Candy, Redeemio, GroupMe, and many more.
Founded in June 2008, Sailthru is an API based Email service provider focused on improving email open and click-through rates through behavioral tracking.
It does this by tracking what products and content each subscriber is browsing and purchasing on the publisher’s website, mobile app, and in emails, and then dynamically generating email content based on the collected data.
So for a retailer, if a subscriber is only clicking on and purchasing shoes, Sailthru will tailor the email to only include content about shoes. While for a publisher, if I subscriber is only reading content about startups, then it will only deliver them emails with content about startups. It tailors emails in this way for every subscriber within one template, eliminating the hassle of segmentation for the advertiser.
Sailthru technology can be plugged into any content management system with any data in as little as a day, and will optimize itself in real-time as user’s interact. It is most effective for marketers with large existing data sets, and its value increases over time.
Clients have seen open rates increase by 15%, while decreasing their email build times by 90%. The data can also help drive incremental advertising revenue as targeting email display ads can be served at a premium. Sailthru’s current client roster includes HuffPo, Business Insider, Fab.com, flavorpill, Thrillist, and more.
Sailthru is based in NYC and has received over $9 million in funding by big-name investors.
Just off the phone with my new friend Charlie Maddock, Director of Biz Dev for Shapeways, and I am a huge fan of what they’re doing.
Shapeways is the world’s first 3D printing community that allows users to upload designs of just about anything and bring them to life - including cuff links, home decor, iPad cases, board games, jewelry, and much more. If you can design it, they can make it real.
For those who aren’t designers, they have a easy-to-use customization portal on their website that lets people customize things like sake sets in minutes. Check it out here. Or you can browse and buy the creations of others.
How does it work?
In their words: “We define 3D printing as any additive manufacturing process whereby one machine turns a digital file into a finished physical object by building up that object layer by layer. If you were to be more precise the technology would be called rapid manufacturing and 3D printing would just be one of the manufacturing processes used to create objects in this way.”
Still don’t get it? Watch the video below.
How Can Brands/Advertisers/Creatives Use It?
Things to Note
In short, I highly recommend getting to know Shapeways. Whether for a brand or yourself, it’s products are undeniably cool, custom, and innovative.
Really digging what 140 Proof is doing. Below is a general overview, details and ideas to come soon.
140 Proof is the first social stream advertising platform, reaching 175 million users on Twitter by parsing the public social stream of data providers like Twitter, Foursquare, and Blippy. 140 Proof’s API provides the main revenue streams for social stream applications and websites like UberTwitter, Echofon, HootSuite, and Plixi.
The company was founded in 2009 by Jon Elvekrog and John Manoogian III, formerly of LinkExchange and Organic, respectively. 140 Proof grew out of the social currency app Plus One as a way to target positive sentiment in the social stream.
140 Proof Advertisers can promote a short, contextual message with a links that appears above the social stream of users fitting a specific demographic “persona”. The ads are full social objects, meaning they can be replied to and retweeted, multiplying the reach of the ad and lowering the advertiser’s effective cost, since impressions from retweets are not charged for.
Anyone with a Twitter account can launch a 140 Proof ad campaign network and start targeting an audience by defining keywords, locations, and influence criteria on Twitter.
140 Proof self-serve campaigns are sold on both a CPM and CPC basis, and advertisers with high-volume needs can upgrade to full-serve campaigns where creative, targeting, and optimization are handled by 140 Proof’s services group.
Current customers include brands like Microsoft, Infiniti, General Motors, Levi’s, AT&T, and Victoria’s Secret.
Of course I find out about this the day its ending.
Cool partnership between Sonar and Wired’s popup store where users can receive special discounts and deals by checking in on foursquare and using Sonar.
Adaptly offers one consolidated platform to complete a social media ad buy across multiple social networks including Facebook, Twitter, YouTube, StumbleUpon and more.
Founded in 2010 by Nikhil Sethi and Garrett Ullom, Adaptly was incubated through DreamIt Ventures and is now based in New York City. Investors include First Round Capital, Charles River Ventures, Lerer Ventures, kbs+p Ventures and more. Adaptly’s clients include brands and agencies such as PepsiCo, Diageo, News Corp., Razorfish and hundreds more.
How It Works
Who should use it?
Adaptly is good for just about any medium or large brand looking to advertise across social media platforms. It requires a minimum spend per channel, therefore small businesses may not be able to afford it.
New Product: Momentum
Adaptly launched Adaptly Momentum in December 2011. Momentum is a new measurement tool created to help understand how well a brand is engaging with users across social networks.
Momentum combines the 160+ social metrics that come from each of these networks. It enables brands to evaluate how different marketing initiatives impact the overall brand performance across all mediums whether it’s paid or organic, online or offline.
For more information about Adaptly, visit their website at adaptly.com
For more information on Momentum, see this blog post.
CrowdTwist is a social loyalty and rewards platform that engages and activates a brand’s audience wherever the brand is, both online and offline. It’s service gives brands the ability to track, incentivize and reward customer engagement across any online, social or mobile channel.
Founded in 2009 by Irving Fain, Josh Bowen and Mike Montero, CrowdTwist is based in New York City and is a graduate of TechStars. It’s client roster includes Sony Music, Zumiez, JC Penny, and Live Nation.
How it works?
Crowdtwist ties into all of a brands web properties - websites, mobile sites, mobile apps, Facebook, Twitter, Foursquare, and more. Users can then opt-in to the social loyalty platform through the site and receive rewards for their interaction and loyalty. These rewards are determined by the brand.
Who should use it?
Crowdtwist is best for large brands with established followings and social properties since it is a enterprise-class solution.
For more information, visit Crowdtwist.com
Social Guide collects a ton of social data surrounding television shows and movies. This data is a huge asset for brands, networks, media buyers, and production houses.
Here are some use cases and ideas:
Those are just a few quick use cases for Social Guide. For more information, check them out at socialguide.com or contact me for a brainstorm.
Shelby.tv - Social Video Curation
We’ve met with the good people at Shelby a few times now and have been really impressed. They’re an early-stage NYC company from TechStars gaining impressive traction.
The product curates videos from your social streams. To log on, you connect your Twitter and Facebook profiles; and within minutes Shelby pulls in all the video links that your friends have posted and serves them to you continuously.
The strength of this format is that its’ lean-back and continuous. Users don’t have to search, the content comes to them, and its harder to stop watching because videos are loaded with no delay between one another.
For brands, there’s no built-in ad platform to date. However, for brands with strong social followings, there’s a big opportunity. Brands can curate their own video channels within Shelby, post the link to that channel, and get people engaged in their content right away. It’s simple, free, and can help boost views for video content.
Moving forwards, Shelby will build out further ad opportunities in 2012, and has a few other tricks up their sleeve that you should stay tuned for.