Last night I went out to The Knitting Factory in Brooklyn to check out the NYC Music Demo night. Great event, here are the companies that demoed:
My crush on Turntable.fm is no secret. DJ Wooooo’s House/Dance/Electro is where I reside just about every workday. Although it offers no advertising opportunities for brands to date, here’s something they should consider soon…and I’d like to pioneer.
Brands should launch custom branded rooms that offer specials periodically throughout the day for listeners.
For example, Roc Nation could launch their own branded room on Turntable that looks like Jay-Z’s 40/40 club. Within it could be resident DJ’s from the club spinning GOOD Music and Roc Nation artists all day long, which other exclusive mixes as well.
Throughout the day, various specials could pop up on the screen for listeners. Imagine a bottle of champagne appears, and when a user clicks on it, out comes the bubbly along with a link to a special on bottle service for that night only.
This would be a killer integration for hotels, casinos, record labels, independent artists, and just about any nightlife group - allowing them to promote, music, product, and more while increasing engagement and loyalty.
Billion Dollar Idea (#BDI)? I don’t know about that, but it could be something the Turntable.fm biz dev team may want to look into if they aren’t already.
The Hype Machine is an essential site for music enthusiasts looking to discover new sounds. The site aggregates songs shared on a wide variety of music blogs, making them available in one place. While it’s had a slick, official iPhone app for some time, there hasn’t been anything anywhere near as good for Android – until now.
UberHype is an unofficial app that is essentially what The Hype