GetGlue: Check-In To Your Favorite Entertainment

GetGlue is a leading social entertainment network that enables users to check-in while consuming movies, music, books, TV shows, games, or topics. Through their check-ins, users can connect with friends, get personalized recommendations, and earn exclusive rewards like coupons and stickers from over 25 media companies. Check-ins happen at getglue.com, via mobile web, or on apps for iPhone, iPad, or Android.

Factsheet

  1. Founded in October 2008 by Adaptive Blue
  2. Based in NYC
  3. Over 1 million users as of April 2011 
  4. More than 10 million check-ins per month as of October 2010
  5. During primetime, GetGlue is averaging 1 share per second to both Facebook and Twitter. The company says that 3 percent to 20 percent of Tweets about shows are coming from GetGlue.
  6. It has raised more than $12 million from investors including Union Square Ventures, RRE Ventures, and Time Warner Cable.
  7. Named Mashable’s “Breakout Startup of the Year” in 2011

How Brands Are Getting Involved

  1. GetGlue has formed a number of branded partnerships with well-known media companies, including HBO, Fox, Showtime, PBS, TwiT, Universal Pictures, ABC, NBC, CNN, MTV, Nickelodeon, TeenNick, AMC and BET to offer discounts, stickers, and other rewards to fans that check-in.
  2. Via GetGlue’s partnership with HBO, the startup is now offering discounts to users who check-in to the network’s show True Blood. GetGlue will offer a 10% discount to HBO’s online store for all users, 15% discount for Fans with the Truebies badge, 20% discount for Superfans with the Makers badge and a $50 gift card for Guru. Fans can use the discounts to purchase any True Blood memorabilia, swag and DVDs in the HBO online store.
  1. 3rd January 2012
  2. Notes: 12
    3. #getglue #social media #entertainment #tech #technology #startups
The Ogilvy Labs Startup Fair was a huge success yesterday. We had a great turnout with people throughout the agency coming to talk with some amazing NYC startups - Adaptly, Thrillist, Shelby.tv, Crowdtwist, Solve Media, Local Response, and GetGlue. We can’t thank the startups enough for coming out - and Thrillist for providing some incredible cocktails. Also, much thanks to Jonah Peretti, Founder of Buzzfeed and Co-founder of Huffington Post, for delivering our keynote about how brands can utilize startups for breakthrough advertising. Lastly, big shout-out to Dee Charlemagne, our resident Turntable.fm DJ, for bringing the noise for yesterday’s event. The Ogilvy Labs Startup Fair was a huge success yesterday. We had a great turnout with people throughout the agency coming to talk with some amazing NYC startups - Adaptly, Thrillist, Shelby.tv, Crowdtwist, Solve Media, Local Response, and GetGlue. We can’t thank the startups enough for coming out - and Thrillist for providing some incredible cocktails. Also, much thanks to Jonah Peretti, Founder of Buzzfeed and Co-founder of Huffington Post, for delivering our keynote about how brands can utilize startups for breakthrough advertising. Lastly, big shout-out to Dee Charlemagne, our resident Turntable.fm DJ, for bringing the noise for yesterday’s event. The Ogilvy Labs Startup Fair was a huge success yesterday. We had a great turnout with people throughout the agency coming to talk with some amazing NYC startups - Adaptly, Thrillist, Shelby.tv, Crowdtwist, Solve Media, Local Response, and GetGlue. We can’t thank the startups enough for coming out - and Thrillist for providing some incredible cocktails. Also, much thanks to Jonah Peretti, Founder of Buzzfeed and Co-founder of Huffington Post, for delivering our keynote about how brands can utilize startups for breakthrough advertising. Lastly, big shout-out to Dee Charlemagne, our resident Turntable.fm DJ, for bringing the noise for yesterday’s event. The Ogilvy Labs Startup Fair was a huge success yesterday. We had a great turnout with people throughout the agency coming to talk with some amazing NYC startups - Adaptly, Thrillist, Shelby.tv, Crowdtwist, Solve Media, Local Response, and GetGlue. We can’t thank the startups enough for coming out - and Thrillist for providing some incredible cocktails. Also, much thanks to Jonah Peretti, Founder of Buzzfeed and Co-founder of Huffington Post, for delivering our keynote about how brands can utilize startups for breakthrough advertising. Lastly, big shout-out to Dee Charlemagne, our resident Turntable.fm DJ, for bringing the noise for yesterday’s event. The Ogilvy Labs Startup Fair was a huge success yesterday. We had a great turnout with people throughout the agency coming to talk with some amazing NYC startups - Adaptly, Thrillist, Shelby.tv, Crowdtwist, Solve Media, Local Response, and GetGlue. We can’t thank the startups enough for coming out - and Thrillist for providing some incredible cocktails. Also, much thanks to Jonah Peretti, Founder of Buzzfeed and Co-founder of Huffington Post, for delivering our keynote about how brands can utilize startups for breakthrough advertising. Lastly, big shout-out to Dee Charlemagne, our resident Turntable.fm DJ, for bringing the noise for yesterday’s event. The Ogilvy Labs Startup Fair was a huge success yesterday. We had a great turnout with people throughout the agency coming to talk with some amazing NYC startups - Adaptly, Thrillist, Shelby.tv, Crowdtwist, Solve Media, Local Response, and GetGlue. We can’t thank the startups enough for coming out - and Thrillist for providing some incredible cocktails. Also, much thanks to Jonah Peretti, Founder of Buzzfeed and Co-founder of Huffington Post, for delivering our keynote about how brands can utilize startups for breakthrough advertising. Lastly, big shout-out to Dee Charlemagne, our resident Turntable.fm DJ, for bringing the noise for yesterday’s event.

The Ogilvy Labs Startup Fair was a huge success yesterday. We had a great turnout with people throughout the agency coming to talk with some amazing NYC startups - Adaptly, Thrillist, Shelby.tv, Crowdtwist, Solve Media, Local Response, and GetGlue. We can’t thank the startups enough for coming out - and Thrillist for providing some incredible cocktails.

Also, much thanks to Jonah Peretti, Founder of Buzzfeed and Co-founder of Huffington Post, for delivering our keynote about how brands can utilize startups for breakthrough advertising.

Lastly, big shout-out to Dee Charlemagne, our resident Turntable.fm DJ, for bringing the noise for yesterday’s event.

  1. 18th November 2011
  2. Notes: 2
    3. #adaptly #crowdtwist #event #getglue #jonah peretti #local reponse #new york #ogilvy #shelby tv #solve media #startup #tech #technology #thrillist #events