Video is on the rise - big time. Youtube dominates the market, however even with its re-design it’s pretty poor at discovery. Social networks spark virality, however offer a terrible viewing experience due to all the non-video clutter.
Although neither offer formal ad opportunities at present, they’ll ultimately be able to increase views, interaction, and virality as both platforms have built social into the core of their products.
i strongly encourage everyone to play around w/ both products and see what you think. Shelby’s strength is its social curation and any screen compatibility, allowing users to pull videos from their Facebook, Twitter, and Tumblr feeds.
In addition to social, VHX offers a list of non-social channel including Boing Boing, Buzzfeed, and more. It also allows users to create and embed playlists making it a great solution for blog content.
Also, if you’re looking for music videos, the founder of VHX hacked together a Pandora for music videos called Music Video Genome. They don’t promote it, so it’ll be our little secret, okay?
In conclusion, video curation is the future of content and will continue to eat up market share of people’s online viewing time in the coming years. These two players are ahead of the curve and are definitely something to keep an eye on.