Blippar is an augmented reality mobile app for iOS and Android devices (Windows on the way).
Upon opening the app and holding the phone up to visual ‘markers’, traditional print media, advertising and real-world objects can be recognised and instantly jump to life with exclusive content and interactive opportunities. Users can literally ‘pull’ information, entertainment, offers and augmented reality 3D experiences out of the world around them, simply by holding their phone up to a marker. No clicks, no delays – just instant gratification.
For instance, an artist could have links to their website, social pages, and streaming music come up if the user points Blippar at their CD cover. Or a food brand could have a recipe book appear that showcases all the different uses for the ingredient.
A differentiator for Blippar against other AR apps is that it caches all live campaigns into the app as soon as the person open it for the first time. This way, users can still experience AR without a data connection - perfect for subway campaigns. Beyond that, it doesn’t require additional downloads or app updates to run each campaign. It simply refreshes the content each time you open the app.
Blippar’s clients include Heinz, Wrigley’s, Kit Kat, Asos, and many more. The majority of its campaigns have been in UK where its headquartered, however it is currently ramping up its sales efforts in the US.
For more information, visit Blippar.com.