Blippar is an augmented reality mobile app for iOS and Android devices (Windows on the way).
Upon opening the app and holding the phone up to visual ‘markers’, traditional print media, advertising and real-world objects can be recognised and instantly jump to life with exclusive content and interactive opportunities. Users can literally ‘pull’ information, entertainment, offers and augmented reality 3D experiences out of the world around them, simply by holding their phone up to a marker. No clicks, no delays – just instant gratification.
For instance, an artist could have links to their website, social pages, and streaming music come up if the user points Blippar at their CD cover. Or a food brand could have a recipe book appear that showcases all the different uses for the ingredient.
A differentiator for Blippar against other AR apps is that it caches all live campaigns into the app as soon as the person open it for the first time. This way, users can still experience AR without a data connection - perfect for subway campaigns. Beyond that, it doesn’t require additional downloads or app updates to run each campaign. It simply refreshes the content each time you open the app.
Blippar’s clients include Heinz, Wrigley’s, Kit Kat, Asos, and many more. The majority of its campaigns have been in UK where its headquartered, however it is currently ramping up its sales efforts in the US.
For more information, visit Blippar.com.
Last night I went out to The Knitting Factory in Brooklyn to check out the NYC Music Demo night. Great event, here are the companies that demoed:
In their words:
House Party makes it easy to have a party in your own home and get exclusive access to awesome products for you and your friends. We provide the fun, you provide food, your friends and feedback and promise to have an amazing time.
Our parties are sponsored by the brands you love. By hosting, you and your guests get to try their products and receive an incredible Party Pack chock full of goodies! You don’t pay anything or sell anything. It’s a no-pressure party. Just tell us what you and your guests think.
House Party collects location, social, income, interest, family, and other data points to ensure the host is a good fit for the brand.
Brands on board at present include Playstation, HGTV, Huggies, Johnsonville, Dole, Courvoisier, and more.
To learn more, go to HouseParty.com.
Video is on the rise - big time. Youtube dominates the market, however even with its re-design it’s pretty poor at discovery. Social networks spark virality, however offer a terrible viewing experience due to all the non-video clutter.
Although neither offer formal ad opportunities at present, they’ll ultimately be able to increase views, interaction, and virality as both platforms have built social into the core of their products.
i strongly encourage everyone to play around w/ both products and see what you think. Shelby’s strength is its social curation and any screen compatibility, allowing users to pull videos from their Facebook, Twitter, and Tumblr feeds.
In addition to social, VHX offers a list of non-social channel including Boing Boing, Buzzfeed, and more. It also allows users to create and embed playlists making it a great solution for blog content.
Also, if you’re looking for music videos, the founder of VHX hacked together a Pandora for music videos called Music Video Genome. They don’t promote it, so it’ll be our little secret, okay?
In conclusion, video curation is the future of content and will continue to eat up market share of people’s online viewing time in the coming years. These two players are ahead of the curve and are definitely something to keep an eye on.
Welcome the newest edition to the Ogilvy Labs team: Trixie. She joined us a few days this week during a Bridgette’s dogsitting stint.
20 of Ogilvy’s finest digital thinkers headed to General Assembly yesterday to talk to 5 companies - Piictu, Rent the Runway, Movable Ink, 140 Proof, and Contently. It was the beginning of what we hope to be a long relationship w/ GA and the companies call it their headquarters.
Wikipedia’s SOPA blackout drove 14% more UK visits to its mobile website http://tnw.to/1CrpY